Sticky, in dealing with his parents divorce, starts hanging out with a group of bullies called 'The Altos.' In order to knock some sense into Sticky, Trudy and Penny recruit Oscar to expose Sticky to The Proud Snack Factory believing Sticky will find a positive role model in Oscar. Unbeknownst to the Prouds, Sticky has ulterior motives and steals the clues to a scavenger hunt contest being co-sponsored by Proud Snacks and Wizard Enterprises. Meanwhile, Oscar is gypped by Wizard Enterprises when his company logo is not visible to the naked eye, but when viewed under a magnifying glass, reads 'Prune' instead of 'Proud' Snacks.